Meeting Prep Dossier

Solis Mammography

radiology·TowerBrook Capital Partners (acquired from Madison Dearborn May 2025)·Addison, TX·163 locations

ResearchICP 69https://www.solismammo.com

What They're Likely Thinking

Brian Alexander

President & COO

DISC: SStability-focused

Communication Style

Patient and methodical. Needs detailed timelines and step-by-step plans. Emphasize stability, low disruption, and team impact. Give them time to think -- don't rush decisions.

Their Likely Concerns

•Scaling integration across multiple locations without disrupting operations

•PE timeline pressure from TowerBrook Capital Partners (acquired from Madison Dearborn May 2025) -- ROI must be demonstrable within 12-18 months

•Internal team bandwidth to support yet another initiative

•Proving ROI to leadership before committing budget

Questions They'll Ask

?How long does a typical engagement take from kickoff to measurable results?

?How do you work with PE-backed platforms? What does TowerBrook Capital Partners (acquired from Madison Dearborn May 2025) typically expect to see?

?What does the first 30 days look like? What do you need from us?

?Can you share references from similar organizations in our space?

?How do you handle the differences between our 163 locations?

?What happens if the engagement doesn't deliver expected results?

Decision Triggers

→Board meeting or PE review deadline creating urgency

→Competitor making a visible move in the same space

→Internal champion (or new hire) who has seen this work before

→Budget cycle timing -- new fiscal year or approved transformation budget

→Failed internal attempt creating openness to outside help

Objections to Expect

We're already handling this internally

That's exactly who we work alongside. We augment your team with structured intelligence -- not replace them.

The timing isn't right

Integration complexity compounds over time. The earlier you have structured intelligence, the less rework downstream.

We need PE approval for any new spend

We can provide the ROI framework TowerBrook Capital Partners (acquired from Madison Dearborn May 2025) expects. Faster integration = faster value creation.

What makes this different from consulting?

Consulting gives you a report. We give you a live system that captures and surfaces intelligence continuously. The output is software, not slides.

Key Contacts

Name	Title	Status	Flags
Brian Alexander	President & COO	researched	DM
Emily Sedgwick	Chief Medical Officer (MD, MBA, CPHQ, CPE, FSBI)	researched
Grant Davies	Former President & CEO (Retired Feb 2026)	researched
Lisa Ashby	Chief Executive Officer	researched
Paige Terra	Chief Financial Officer	researched

Timeline

No activity recorded yet

Objection Prep

"We're not big enough for this kind of engagement."

At 163 locations, you're actually in the sweet spot. The integration complexity doesn't scale linearly — it compounds. Starting now prevents the technical debt that larger platforms are spending millions to unwind.

"We already have an integration team / are handling this internally."

That's exactly who we work alongside. ECHO doesn't replace your team — it gives them structured intelligence from every stakeholder conversation so nothing falls through the cracks during integration sprints.

"What makes this different from a consulting engagement?"

Consulting gives you a report. ECHO gives you a live system that captures, structures, and surfaces operational intelligence continuously. The output is software, not slides.

"Our PE sponsor needs to approve any new vendor spend."

We've worked with PE-backed platforms before. The pitch to TowerBrook Capital Partners (acquired from Madison Dearborn May 2025) is simple: faster integration = faster value creation = better returns. We can provide the ROI framework your sponsor expects.